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I remember interviewing for my second listing back in 1997. The seller asked me this question: "Jennifer, I assume our house will sell quickly because it's so cute (it was), but if it doesn't sell right away, what will you do?"
The sales letter has been around as long as the letter. Some of the killer sales letters of all time were written by Robert Collier in the first half of the last century.
Effective selling requires sales professionals to build professional intimacy. The reality is that sales people only get one chance to make a positive first impression. Sales masters International draws on over 17 years learning and development experience to provide structured skills training to support sales professionals in developing these skills. Modern Customer Centric Pacing effectively [...]
If you thought that selling was difficult, think again. The truth is that successful selling involves a simple set of skills. One is the skill of getting information. The other is giving it. When you master the balance between the giving and the getting, you will find much more success in your sales situations.
My friend Bill Tucker, President of the Florida Building Material Association, recently wrote in his associations publication (e-BLUEPRINT):
Many people consider persuasion a dirty word. The reality is that every time you ask someone to do anything you are attempting to persuade them.